2010 年非常成功的品牌宣传活动
本帖最后由 riyahossainneil 于 2023-1-2 18:33 编辑公司通常会向公关和媒体机构支付高额费用以寻求帮助获得曝光率和提高品牌知名度。有这么多自封的社交媒体大师和专家在 Facebook 上发推文和联系,你会认为那里有更多成功的活动。事实并非如此。当一项运动真正成功时,它值得点头。因此,这篇文章专门介绍 2010 年非常成功的品牌宣传活动——洲际酒店集团 (IHG) 发起的 The Anywhere Challenge。 Anywhere挑战给会员带来了极大的兴奋 与元素镁一样,如今在线营销活动和用户竞赛无处不在。有些表现不错,但 IHG 举办的 The Anywhere Challenge 表现非常出色。距离比赛还有两周的时间,已经为 IHG 会员带来了极大的兴奋和用户参与度。
比赛的目的是提高对 Hotels Anywhere 计划的认识该计划允许洲际酒店集团成员为任何参与酒店(甚至是洲际酒店集团的竞争对手)兑换优悦会积分。 “Hotels Anywhere 是第一个也是唯一一个酒店业兑换选项,允许会员兑 Whatsapp 号码列表 换全球超过 73,000 家酒店的忠诚度积分,甚至包括我们的直接竞争对手。” 多么简洁的概念!我现在可以使用我的优悦会积分预订全球数万家参与酒店中的任何一家,包括 IHG 家族的直接竞争对手(洲际酒店、皇冠假日酒店、假日酒店/快捷酒店、英迪格酒店、Staybridge 和 Candlewood)。想象一下,如果航空业也引入积分共享系统会怎样?那里会有更多快乐的旅行者。
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该竞赛为会员提供了尝试并正确猜测奖品和 Priority Club Rewards 积分的全球位置的机会。每周比赛的每一天,成员都会收到一条额外的线索以及一些在基于 Flash 的幻灯片中显示的照片元素。这是一个典型的一周线索的示例: 无处不在的挑战线索 要查看实际的线索滑块,您可以在此处查看 The Anywhere Challenge。 提高品牌知名度和用户参与度 有一些在线对话密切关注本次比赛,但最活跃的对话位于每天,许多用户都会比较和交换技巧以尝试找出答案。比赛仅进行了几周帖子就已经积累了超过 3,000 条回复和 500,000 次浏览!事实上,这个话题太长了,管理员创建了第二个话题。
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