发送电子邮件仔细选择发件人姓名
为了提高电子邮件的打开率和送达率，必须注意许多参数。其中，发件人姓名的选择至关重要。如何选择它、优化它并对其进行个性化，以便您的收件人只有一个愿望：打开您的消息？
这就是我们将一起看到的。
选择可识别的发件人姓名
考虑到每天进入我们 手机号码列表 邮箱的邮件数量，您的收件人会产生怀疑或很快进行自然分类似乎是很合乎逻辑的。这就是为什么您需要激发他们的信心，并让他们清楚地了解您是谁，从而让他们感到轻松。
熟悉的名字就会让人安心。因此，我们建议您在发件人姓名中包含您的公司或网站的名称。
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您同意企业名称可以保持模糊。根据您公司的规模，列出您的品牌名称可能过于通用。
这就是个性化的用武之地。请毫不犹豫地注明发件人的名字。它可以是团队领导、沟通经理，甚至是代表您发言人的虚构人物。无论如何，收到诸如“来自您的品牌的石头”之类的电子邮件会更具激励性。
不要忘记，您很可能希望与联系人建立特殊的联系。为此，您需要亲自写信给他们。
另请阅读： 什么时候是发送电子邮件的最佳时间？
避免大写字母
Gmail、Outlook 或 Yahoo 等邮件客户端采取了许多措施来防止其用户受到垃圾邮件的入侵。
如果有许多因素发挥作用，例如垃圾邮件的使用或电子邮件地址的可靠性，那么排版也很重要。因此，大写字母是不利的。不要太过分了！
如果您愿意，请保留发件人姓名的开头大写字母，然后将其余字母小写。
另请阅读：电子邮件：避免陷入垃圾邮件的 10 个专家提示
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