Twitch's Battle of the Brands: A $20K Fortnite Showdown on The Glitch
Twitch is set to introduce its latest branded experience, Battle of the Brands, which will take place on The Glitch—a special Fortnite island. This exciting tournament, sponsored by DoorDash, brings together a dozen top streamers for a high-stakes Fortnite showdown, with $20,000 in prizes up for grabs, to be awarded in DoorDash gift cards.The streamers, including well-known names like DrLupo, Alixxa, and Sparkles_QT, will team up in pairs for a Fortnite deathmatch packed with bonus objectives. In the end, one winning duo will not only claim the grand prize but also share the love with their chat by distributing 200 DoorDash gift codes.
This isn’t Twitch’s first time hosting a branded event—Battle of the Brands has been a significant platform for streamers to tap into trending themes in the industry. In 2022, FaZe Mew represented FaZe Subs, contributing to the growing trend of creator-driven dining collaborations in the gaming space.
Fast forward to today, and the trend has shifted towards metaverse experiences built within platforms like Roblox and Fortnite. Major brands, from Topgolf to Manchester City, are pouring marketing dollars into these virtual spaces. Agencies specializing in custom virtual experiences, like JOGO (founded by creator Typical Gamer), have even earned millions by creating custom islands for these brands.
In the case of Twitch's Battle of the Brands, The Glitch serves as a hub for branded gameplay. This virtual world, created by Look North Worth—the studio co-founded by Halo co-creator Alexander Seropian—lets sponsors develop unique power-ups that transform real-world products into in-game items.
For this tournament, each streamer duo will represent a specific food or drink brand, and the in-game power-ups will vary from team to team. A prime example is the Ruffles power-up, which will likely add an extra layer of competition (and possibly a little salt) when used by players like KhleoThomas and Goatr2.
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The tournament is set to kick off on March 14 at 3 PM ET, and it's sure to be an exciting spectacle that highlights the potential of Twitch's branded hub, The Glitch, as a powerful platform for sponsors and streamers alike.
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