How to engage an old lead base
Over the years, it is common to create a large base of leads and over time, many of these leads end up being forgotten, either because they stop interacting with the content, or even due to a lack of work on behalf of the brand.Here are some tips for recovering these leads, making your brand relevant again and creating new opportunities to convert them.
Clean your lead base
Start analyzing and filtering these leads to understand whichwhatsapp data ones can actually be recovered. In the old database, it is not uncommon to find deactivated emails or even emails that were incorrectly registered.
Identify these emails with the help of marketing automation tools and clean up your database.
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Analyze lead interaction history
Check the history of your previous campaigns and check how old leads interacted with them, how they reached your base and at what point they stopped interacting – or your brand stopped offering content and materials to them.
This way you will have a starting point to restart engagement with leads, however it is important to understand that time may have changed the interests of these people and any material created must offer something more than was previously proposed, rekindling interest and customer interaction with the brand.
Developing the recovery email
After cleaning the base and understanding more about old leads, it's time to create win-back emails, designed to win back forgotten leads.
You need to be very careful when creating these emails, starting with the subject, which must be developed with mental triggers and variables that appeal to the lead's immediate interest.
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