Understand what they are and how to use keywords
Your brand's digital marketing strategy must consider the use of keywords, both to organically position itself among the first results of search engines and to achieve the best positions among the ads that appear for your target audience.Among the most used search engines in Brazil and around the world, Google is currently the highlight and, therefore, this article will talk about keywords for this search engine, but which reflect positively on strategies for the vast majority of searchwhatsapp database tools available in the world. Internet. It's time to learn more about keywords!
What are keywords
Keywords are the terms that determine the general subject of a page or material available online. They are also the terms that help the search engine identify the published subject and present them in the results of searches carried out by users.
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Keywords must be defined considering the interests of the brand's target audience, what the brand wants to present to this audience and what users usually search for on Google. So, before creating content for a website or blog, it is important to define what the keywords for this content will be.
How do you know which keywords are most important?
Pick Me Digital Marketing GIF by Sleeping Giant Media
The most important keywords will always be those that are most searched by your target audience, as long as they are related, directly or indirectly, to the products and services that your brand offers.
For example, if you have a car store, you could consider as relevant keywords those that relate to the products you offer, but also those that are related to interest in status, motoring, high-value goods, among others.
To find out which keywords are the most interesting, you can search Google Trendsand free or paid keyword tools such as SEMrushand Keyword Tool , among others. Over time, you can also identify which keywords are more – or less – interesting by observing and analyzing the results of your own content and marketing campaigns.
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