From what weve observed at Pushwoosh
Gone are the times when producing great content was enough. Editorial teams now have to think about their distribution efficiency, and audience engagement makes the headlines. How can a media app get (and keep) its users engaged? How do your metrics compare with the industry averages? Pushwoosh has analyzed push notification campaigns of 104 active news outlets and is ready to give you answers. What Are The Most Engaged Media Apps?, push notification metrics contribute a lot to a media app’s success in user engagement. Our recent push notification benchmarks research has revealed: The average click-through rate (CTR) for media apps is 4.43% on iOS and 5.08% on Android The average opt-in rate is 43.89% on iOS and 70.91% on Android The average frequency of push messaging is 3 pushes per day.We have also stated that, at maximum, media apps are capable of getting: 12.5X higher Fax Lists click-through rates on iOS and 13.5X higher CTRs on Android; 1.7X higher opt-in rates on iOS and 1.25X higher opt-in rates on Android. Interestingly, the media apps with the highest user engagement metrics have the same push notification frequency: they send 3 pushes daily, just like the average. 8 Factors That Influence Mobile App User Engagement How do the leading media apps achieve to engage their readers that effectively? Here are the techniques and principles that the Pushwoosh study has confirmed. Factor 1: The Speed of News Delivered in Push Notifications You want to be the first to break the news — this makes absolute sense, but how do you ensure it? Use the high-speed push notification technology to deliver news alerts 100X faster than the average From our experience, when media apps speed up their push notification delivery, their CTRs can reach 12%.
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This is at least twice the average we have revealed in our data study. Streamline the editorial process for sending push notifications Make sure that promoting content via pushes is quick and simple for anyone in your media app team. Choose the push notification software that allows distributing news and longreads within a minute — without knowing how to code. In the course of a year, it can save you seven full working days! Factor 2: A Custom Opt-in Prompt for Push Notifications Here is a simple trick: ask your audience which topics they would like to be notified about instead of asking if they want to receive any notifications at all. On the spot, this will ensure a higher opt-in rate in your app. Next, this will allow for more granular segmentation and precise targeting.
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