What content resonates most with your ICP
A good way to make your company known through paid media is through display ads. When using display ads, it's important to narrow down the list of keywords that will trigger your ads so that you're only showing ads to qualified leads. As one of the oldest forms of paid media , display ads face an uncertain future with the growing popularity of ad blocking software. Additionally, as this technology becomes more widespread, we expect the effectiveness of this channel to decrease for small and medium-sized SaaS businesses. banner-pains-HubSpot-Smartbound- -Sep- AM . Retargeting Both Facebook and Google have retargeting technology that allows you to show ads to potential customers after they have visited your site . You can set up retargeting on these networks by placing a tracking pixel on your site.One of the most effective ways to use retargeting is to create ads that align with photo retouching your potential customers' buyer journey . Just like you create call-to-action CTA buttons for your website, create high-quality ads that encourage users to return to your site to download your latest offer. You should be careful not to overwhelm your website visitors with remarketing, limiting the frequency of retargeting ads so as not to annoy your audience. . Social Ads Social media ads are a gold rush for marketers. One of the top tips about using social ads is that you don't need a massive budget to attract traffic and leads . Even between and euros a week can make a difference.
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However, you have to know the nuances of advertising platforms to use them effectively; Facebook, LinkedIn and Twitter have precise targeting tools that allow you to show ads only to relevant recipients.Related: How to Advertise on LinkedIn with HubSpot Ads . Discovery of paid content If you look at the bottom and sidebar of a website and see a related articles widget with links to other sites, you're looking at paid content discovery. Paid content discovery allows you to promote your blog articles within these types of widgets on other sites.
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