BuzzSumo Content Research
BuzzSumo is an all-in-one content marketing tool that has archived over 8 billion articles and 300 trillion engagements. Marketers use BuzzSumo content insights to generate ideas, create high-performing content, monitor your content’s performance, and help you identify influencers. Key features of BuzzSumo include: Content Discovery – Spark content ideas by browsing topics, trends, and forums. BuzzSumo shows you what’s going down and what’s rising up. Content Research – BuzzSumo scans billions of articles and social posts so you can harvest meaningful insights.Find Influencers – Identify authors and creators with engaged audiences and genuine authority on Facebook, Instagram, Twitter, and the web. Monitoring – BuzzSumo monitors your competitors, brand mentions, and industry updates. Alerts ensure you catch important events and don’t get smushed under the social media Buy Bulk SMS Serviceavalanche. Backlinks – BuzzSumo doesn’t just measure the social engagement of content, you can also see the number of backlinks content has produced. Want to see some examples? BuzzSumo recently published a report on the most engaging business-to-business (B2B) content: 18 Examples of Awesome B2B Content Marketing BuzzSumo also has a Chrome Extension and application programming interface (API) to integrate their toolset.
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If you want quality content, you have to do the research: What is the most popular content shared online? What articles are you competing with when writing your content? What content strategies did the leading content deploy that you’ll need to utilize as you write and design your content? Are there influencers in the industry that you could work with to promote your content? Or, are there publications online that you could guest publish on that have influence with respect to the content you’re developing? While search engine tools do a fantastic job of providing you the content that ranks well, don’t ignore the content that’s engaging and shared. If you can find the intersection between the two, you’ll see a substantial difference in your content marketing efforts.
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