DEFINITION: WHAT IS A WEBSITE
Once users choose what they want to buy, they can checkout and pay online, often with a credit card or payment service like PayPal. These sites offer a delivery service, they collect confidential data and must be secure. These merchant sites are the equivalent of the stores where you make your purchases. Just like physical stores, there are small ones with a few dozen or hundreds of references or huge ones with hundreds of thousands of products. This is the case for sites like Amazon which have become marketplaces. Think of them as online shopping malls. 2.2. SHOWCASE SITES Showcase sites are professional websites that showcase a business, organization, or individual and their offerings.They are often used by businesses to introduce their products or services, show off their previous work, explain their expertise, and provide contact information. They replace brochures and provide information about what the company does. UnlikePhone Number List online stores, it generally does not allow users to purchase products or services directly from the site. They are used to create an online presence and generate leads. Their main goal is to get contacts. A storefront site can be a valuable tool for businesses looking to expand their online presence and attract new customers. 2.3. INFORMATION SITES News sites are replacing newspapers. These are websites that provide information.
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This can be on a wide range of topics or a specific topic. For example, a news site like La Presse or a more specific site like Sciences et Vie or Naître et Grandir. They are used to inform the public and are often updated regularly. For years, these websites made money by displaying advertising, much like magazines did. With the decline in advertising remuneration on the Web, more and more of these sites today offer subscription systems to access content. We also speak of Paywall to designate the fact that the content of these websites is blocked by a “virtual wall” which requires you to enter your banking information. 2.4. LANDING PAGE OR LANDING PAGE A landing page is a single-page website that aims to convert visitors into customers or prospects. It is often used in digital marketing to encourage visitors to take a specific action, such as signing up for a newsletter or purchasing a product.
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