The purpose of this type of message
In fact to communicate directly with the individual user who has performed an action on the website or e-commerce to provide him with a whole series of additional information . In short words? The primary objective of a transactional email is to reassure the customer by communicating that their request has been correctly processed. These messages therefore perform a fundamental function for both the company and the users and their interruption could cause serious damage and losses for the brand in terms of customer satisfaction and credibility. The timely delivery of transactional emails helps build a positive brand reputation by improving brand perception and user loyalty . Naturally, it is essential that these communications reach the recipient's inbox quickly, without ending up in spam.Transactional Emails vs Commercial Emails: What's the Difference? Transactional emails and commercial emails have notable differences . In particular, this depends on: Authorization : Transactional emails do not require explicit permission from the user to be sent, while email marketing Israel Telemarketing Data campaigns require explicit consent from the recipient. Activation : a transactional email is automatic and activated by a specific action taken by the user within the platform, such as a purchase or a password reset request, while commercial emails can be sent in a scheduled manner. Recipients : transactional emails are sent to specific recipients (one-to-one communication) for specific reasons, marketing emails are instead sent to larger contact lists (one-to-many communication), perhaps segmented starting from specific attributes.
https://lh7-us.googleusercontent.com/Q-oSD5_tV-roGtbZNsnKdWKRaWxD0j7CTyENtgoZSqCcCroL4K-n4FMwd6XpDzOfK1Z15ekjnP8x2ku5GOdiZGy5A5c-nbXQ6Qnyzz1lnaceirOef-BxJVVVLdc6FlTI77r31m4WCdmZT449cdsjZgY
In short, both of these communications represent invaluable tools for brands. Yet, as useful as commercial emails are for increasing sales and retaining customers, transactional emails are to be understood as essential for business. As we have seen, their absence would undermine the very credibility of the brand. what are transactional emails: graphics of people exchanging letters Why they are so important to business To fully understand the importance of transactional emails, simply put yourself in your customers' shoes. Imagine taking an online action on an e-commerce site and not receiving any confirmation.
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