成为营销自动化专家的教科书
内容旨在最终成为硕士专家，因此您可以获得从基础知识到实践的广泛知识。它不仅描述了如何介绍MA和操作要点，还描述了MA人员所需的角色，因此它应该作为获取哪些技能的指南。它还包含设计场景时具体方法的信息，例如如何考虑目标、设定目标以及选择要考虑的内容。它将帮助您提高作为硕士人员的技能并将其运用到您的实践中。成为营销自动化专家的教科书”作者：Members Co., Ltd.、福岛真、鹤田 芬兰电报号码数据 纯也、村上大辅、广濑龙也、吉田淳、松永吉夫（监修）出版商：Mynavi Publishing定价：2,739 日元“如何编写可应用于营销自动化的客户旅程”硕士书这是一本关于如何创建客户旅程的书，这在运营 MA 时非常重要。客户旅程是MA自动实施措施的蓝图，也是规划有效内容的蓝图。换句话说，客户旅程越准确，MA 就越有效。本书对整体客户旅程设计和政策设计进行了详细的解释，还包括客户旅程示例。
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推荐给想要进一步提升MA有效性的MA人员。《如何编写可应用于营销自动化的客户旅程》作者：小川京和出版商：Cross Media Publishing (Impress)定价：1,738 日元《BtoB 营销基础》硕士书这是一本全面讲解BtoB营销措施的书。它将帮助您了解 B2B 营销方法，例如 MA、内容营销、内部销售、研讨会营销和潜在客户培育。通过了解除MA之外还有哪些营销手段，您将能够了解MA所需的角色和职位。
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