Redirects in SEO, the guide
本帖最后由 nutrakikko@gufu 于 2024-2-27 16:39 编辑What is a redirect? Redirects are a way to redirect visitors and search engines to a different URL than the one they requested. They play an important role in SEO, so it's important to know what types of redirects exist, when to use them, and what the differences are between each. Why use redirects? Visitors : You want to provide visitors with a great user experience on your website. When they request content that was previously available at URL A, it's better to redirect them to URL B, rather than landing them at a 404. Search engines : It is important for search engines to understand that content has moved, and whether this change is temporary or permanent. Giving search engines the right signals is essential for your SEO. When to use redirects? URL redirects should be implemented when you are moving content and you want it to retain its SEO value.
This can be for a single page, or for an entire site in the event of a redesign or migration. Redirection for only a few pages When you want to edit, delete, move or temporarily make inaccessible a page, you need to redirect your old URLs. Example: Product outage Let's say Bosnia and Herzegovina Mobile Number List you have an e-commerce site offering summer dresses. During busy periods, products may go out of stock. Your web page which offered a blue summer dress: no longer has product stock, or you indicate the shortage with a text, which is perhaps frustrating, either you redirect the user to a nearby product, for example However, since you are going to have inventory again, you want search engines to remember your URL and keep it in the index.
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To do this, you will need to put a temporary redirect in place, that is to say, a 302 redirect. Example: Deleting a page with SEO value Let's say some products on your site are never available again. You will then need to delete these product pages and redirect them to an alternative page using a 301. Most of the time, it is a related product, but if this is not possible, you can redirect to the category kinship. Avoid redirecting to the home page, and be careful not to redirect to a page that risks disappearing over time. Redirecting an entire website When you want to carry out a redesign or even a domain name change, you will need to redirect the old pages to the new ones so as not to lose all your SEO work. Imagine, your users have saved your old URL in their browser and when they want to visit your site they come across a 404 error.
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