Why Does BrandScience Matter?
Id like to offer you a hopeful reprieve from the constant madness. THERE IS. As a Brand Scientist at Quantum—an evidencebased Branding Agency based in Nashville, Tennessee, I spend my days working on the science of what makes effective branding as effective as possible. Similar to a coffee master or sommelier, Im a resident expert for brands on their branding using science as the lens for growth. I do this by breaking apart, analyzing, critiquing, and helping build better brands through a proven process based on science. Its my job to help brands diagnose, assess, and create the most effective branding possible.I use the evidencebased metrics of scientific areas of study. I call this BrandScience™ — the proven Europe Cell Phone Number List science of how brands grow and sell. When I recently appeared on the DigitalMarketer podcast with Mark deGrasse, he asked me to come back and record a followup episode. He also asked if Id be willing to share my empirical view of what branding is with the DigitalMarketer community. In doing so, start a dialogue of how we each can make our areas of marketing most effective.There are so many types of marketing out there. Digital, social media, content, ecommerce, email, paid traffic, paid search, analytics and data, optimization and testing, copywriting, or community just to name a few.
https://lh7-us.googleusercontent.com/JSyR54QXtCwVcMyIFmGdERENpk5e_ntWxTe5_GjYpTD12yAxKZRR4pe9dOXdruJrGNaHJMoYqn6cRiLWrYWf97x78qn0XMNNry1OuELIQ5bcAHKDHRNIvGsUT0SKY_l_CreBu7eXrutcgti5
Regardless of the marketing you do, one constant thread binds all these forms of marketing. These marketing activities are only as successful as their implementation of branding within them. Regardless of the marketing you do, one constant thread binds all these forms of marketing. These marketing activities are only as successful as their implementation of branding within them. This means, if your branding isnt of superior quality, no amount of marketing efforts can help It. Most of us know that we must deploy effective branding, but how? We think we know the why To make our companies grow, drive profits, and help make sales, right? What if thats the wrong answer?
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