We’ve said it before,
With single image ads in the $2.00 and higher CPC, for the same audience.” Lowe agreed: Facebook values video content in ads because it gives videos bigger impression share and therefore cheaper CPC. “For smaller clients without budgets to produce dedicated video ads for campaigns, we often use Facebook’s own in-platform tools to create slideshows of product or service imagery, which can be downloaded as video content in the ideal spec for Facebook video ads,” she added.More ways to lower your Facebook ads costs Ad platforms are Benin WhatsApp Number constantly changing, so it’s important to stay on your toes! Here are some additional resources to help you keep Facebook ad costs down: 15 Ways to Lower Your CPC in Google and Facebook Ads 7 Ways to Combat Rising Facebook CPMs Post-iOS 14 7 Budget-Wasting Facebook Ad Mistakes to Avoid Lisa Smith MEET THE AUTHOR Lisa Smith Lisa Smith is a freelance writer who has covered the digital marketing industry for more than a decade. See other posts by Lisa SmithKurt Vonnegut, one of the heavyweights of 20th century literature, once said that every single sentence of a story should either reveal something about a character or advance the action.
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website copy tips You might not be crafting traditional narratives on your website, but Vonnegut’s timeless advice still holds true whether you’re helping people learn a new skill or selling plumbing fixtures. Every single line of copy on your website should help your visitors accomplish or learn something, and in this post, I’ll show you seven ways to write more engaging, compelling website copy. These tips and techniques aren’t specific to any one particular type of website, so whether you’re in ecommerce or run a nonprofit, or whether you have a complex or basic website, there’s something here for everyone. 1. Emphasize Benefits Over Features One of the most common mistakes companies make with their web copy is spending too much time talking about how great they are. While it’s understandable to want to highlight the accomplishments, distinctions, and aspects of your organization that make it great, this is not why your visitors came to your site.
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