Use bid adjustment
Not all offers have the same value: the success of an advertisement can vary significantly depending on the location, the various times of the day and even the different devices used by customers.That's why using bid adjustments can help you achieve significant savings on your advertising costs .By taking advantage of this system you will be sure of paying the most appropriate sum based on location, time and device, based on the information collected in the reports section of your Google Merchant Center account.5. Use a data feed service to refine your advertising like DatafeedwatchData feeds allow you to have full control over your advertising campaigns .By using a data feed service you can benefit from the same level Special Data of control while saving further time and money.Datafeedwatch allows you to make all the changes described above and several other improvements, such as creating ad groups or custom labels, for example for price ranges.6. Optimize imagesIn addition to the title, product images are among the first elements that attract customers' attention.For this reason you must ensure that the images live up to expectations, while always adhering to Google Shopping guidelines.To be optimal, the images must portray the product from different angles : therefore try to show the item from as many shots as possible, making it clear from the first photograph what product it is.
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The presence of good quality images is even more essential if we consider the fact that today visual searches are a constantly increasing trend.In other words, more and more people are searching based on images rather than using keywords, which means you'll have to work hard to make your product images look good on the internet.The change in the way online shoppers search for products may be a consequence of the remarkable evolution of image searches.Google has improved its similar image recognition capabilities so much that it allows users to not only narrow searches to the specific product they're interested in, but also compare prices by searching for an image of the item.Depending on the products you sell, you can try using different types of images. The most common are two: "lifestyle" images, which portray the product while it is being used (for example, an item of clothing worn by a person), and images of the item alone, as shown in the example below.
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