All this over time The CEO must
Both for defining your digital development strategy and for supporting your teams with change. As CEO, your daily life is already tough. You have other concerns to manage than working on your digital development strategy. Furthermore, digital marketing and digital prospecting are not your greatest skills. It is also very often for thesereasons that you entrust your marketing department with the responsibility of carrying out the reflection around your marketing and commercial digitalization. To meet the challenge, you must accept and know how to support yourself.You must choose the right partner who will allow you to define an optimal digital Mexico Phone Number Data development plan. You must choose the right partner who will promote the adoption of this plan by your marketing and sales teams. understand that the entire company will be impacted A client once admitted to us that he did not imagine that moving to inbound and automation would be so structuring for his business. And for good reason. Marketing and commercial digitalization is the first brick in the overall digital transformation of your company.
https://lh7-us.googleusercontent.com/REfb77iWDgg4iywf18nAxb4Ij4YjKTlQakLrHoJmA2mBmv06gY_jJGWTZJw02Zr4Y4yV7HM23DG8dDasFyE9ANbcMWkb7Ac4JQtYB-lwhP9yd-DnK4B1RoFLiHYYUD_R7sZ7_0_Wy58LHKPg
Well beyond the marketing and sales department, it impacts the technical service, aftersales service, logistics and even human resources. In this situation, it is essential that your partner can count on you to encourage their intervention. Digitalization significantly improves your commercial performance Digitalization allows you to sell faster, more often and cheaper. Lead generation, inbound and automation allow you to reduce the sales cycle and optimize your prospectcustomer conversion rate. But for that, it is essential to clearly identify your internal marketing and sales processes in order to be able to model and industrialize them.
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