The Biggest Mistakes You Can Make to Lose Your Potential Clients
When it comes to email marketing for real estate agents, there are some mistakes that can hurt your campaigns. You want to be careful that your potential customers are interested in your emails, rather than overwhelmed by them.These are some of the main mistakes to avoid:
The domain has not been "warmed up"
If you plan to send a lot of emails, it's important to "warm up" your b2c email lists domain first. This means gradually increasing the number of emails you send over time so that your ISP doesn't mark your email address as spam. Ending up in the spam folder, or not reaching the recipient at all, is the worst thing that can happen to your real estate drip campaign.
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Sending too many emails at once is a sure way to get your account marked as spam. Email deliverability is very important, and you will usually have no way of knowing if your messages have ended up in the recipient's spam folder, so it's best to take all necessary precautions to prevent that from happening .
Don't segment your list
As we mentioned previously, list segmentation is essential for real estate email marketing. If the list is not segmented, the open and click rates will be lower. On the other hand, creating automated sequences to send emails to different segments of your email list will help with personalization and improve open rates.
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