What are interactive SMS and what are they for?
Interactive SMS: this is why they are more effective than traditional ones For some time you have been using SMS campaigns to promote your brand, the products and services you offer, but the results are not as expected? Or are you thinking about starting to use this tool and don't know where to start? In both cases it can be very useful for you to understand what interactive SMS are , all their advantages and how to best use them. What are interactive SMS and how they work Interactive SMS are the evolution of the classic text message, because they allow you to involve the recipient. In fact, unlike traditional SMS which are one-way, from sender to recipient, interactive SMS offer the possibility of two-way interaction. What does this mean exactly? Interactive SMS can include a variety of interactive elements such as buttons, links or text boxes that allow the recipient to respond or select specific options. For example, an interactive SMS may contain pre-defined reply buttons that allow the recipient to click them to select a specific response or option.This interaction can be used for different purposes such as surveys, feedback Estonia Phone Number List collection, appointment confirmations, opinion polls, promotions or customer support services. In particular, it is possible to connect an SMS with a landing page : in this case, within the message there is a button or clickable text that leads the user to "land" on a landing page, i.e. a responsive web page through which promote offers, events, products and so on. The link present within the text message can also simply lead to a page of the site , to a contact form and so on. In any case, it allows the recipient to interact and carry out an action through what is called a " call to action ". All the advantages of interactive SMS As is easy to imagine, this communication tool can be very useful for companies and any brand that intends to establish a direct relationship with its customers and potential customers, because it involves them directly. For example, a customer can receive a package delivery notification message and can respond directly via an interactive SMS to confirm receipt or request additional information.
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But not only. Using interactive SMS also allows you to: obtain a greater economic return monitor the results of SMS campaigns define an effective SMS marketing strategy Let's take an example. A classic SMS campaign is activated by sending thousands of messages to let customers (or a target of people selected from a database) know that there is an ongoing promotion or special event. If the promotion is interesting and the target is the right one, there will probably be many phone calls and/or emails from customers interested in finding out more, so it would not be easy to manage the situation. We will simply have to wait to understand how many people will purchase the product or how many will participate in the event but, in any case, the doubt would remain as to how many customers arrived thanks to SMS or other promotional channels. Thanks to interactive SMS , however, it is possible to track all those who responded, showed interest, analyze the results and, therefore, if necessary, modify the SMS marketing strategy. Start using interactive SMS with Ermes Pro! We've seen what interactive SMS is and that it offers an effective way to engage text message recipients in a more direct and immediate way.
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