Developing and managing to apply
The right strategy that allows the company to transform the interested user into a customer, and then subsequently succeed in retaining him, is the funnel, whose translation is literally " funnel ". By adopting this strategy, users enter from the larger side and only some exit from the small end of the funnel, changing their nature having become real customers in the meantime. This metaphor is very realistic, as we are all (alas) aware that the number of potential buyers is always higher than those who actually become customers. At Across we aim to develop solutions based on customer needs , structuring functional funnels to achieve their objectives.Developing tailor-made strategies for businesses , offering them the Hungary WhatsApp Number List opportunity to improve not only visibility on the web but also online sales thanks to a fast, intuitive and effective marketing funnel using different channels, is what makes Across a company leader in the field of online advertising . What phases does the B2B marketing funnel follow? The B2B digital marketing funnel accompanies the consumer's decision-making process through different phases that follow a very specific linearity: The first phase is Awareness : the user knows he has a need but is not aware of what the possible solutions could be; The second phase is Consideration , that is, awareness of one's needs and the search for a company that can satisfy them; The third phase is Conversion , i.e.
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The contact between the potential buyer and the company and the signing of the collaboration contract; The fourth phase is Loyalty , or customer loyalty; The fifth phase is Advocacy , understood as the promotion of the company by the customer, offering it free advertising through word of mouth. We talk about B2B inbound marketing funnel to differentiate it from outbound marketing: while in the latter case it is the company that searches for potential customers, in our case it is the latter who search for the company, after understanding that they have a need that that company can satisfy. The user first becomes interested in the goods and services offered, then is converted into a potential buyer and finally into a real customer.
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