As a marketing community
And yet optimization remains inaccessible, especially for small teams. Too expensive. Too time-consuming. Too complex. The issue isn’t new. It’s been a serious challenge for marketers since we first pioneered the landing page space withall the way back in .009. Whenlaunched, we were focused on solving (what was then) your number one problem: quickly creating standalone marketing campaigns without relying on a developer, so you’d have more time to focus on other things.
And even though we’ve facilitated one billion conversions over these past ele Cape Verde Email List ven years, marketers are still having difficulty allocating enough time to optimization. Despite having access to better technology than ever before, building and optimizing haven’t become equally-balanced priorities. (Heck, we see it on our own platform: fewer than 50% of our customers republish their pages on a regular basis with tweaks intended to get the highest conversion rates possible.) For some, it’s the lack of time.
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Others, it’s budget, or skillset. Bottom line: As a marketing community, we’ve not yet evolved to a place where you spend the majority of your time improving your campaigns. Your Marketing Intelligence Isn’t Enough One way lots of us make up for the difficulties of optimization is by getting better at other aspects of marketing. We employ best practices—tactics for writing conversion-focused copy, or placing calls to action at just the right spot. Plus we try to incorporate learnings from past campaigns and implement them in the future.
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