Photo courtesy of everypony
Photo courtesy of everypony.ru 5. Let me remind you once again of the common truth: the most important marketer in a company should be its leader. Hence follows Rule 5: Learn for yourself what your marketer does. Not to correct it, but to understand the value of marketing for the company. Indeed, in fact, everyone should be engaged in marketing: the head, the accounting department, even your cleaning lady - often in some way the face of the company.In those companies where the director thinks, “What are you doing there, marketers? Are you ordering T-shirts and pens?” Marketers will indeed be ordering T-shirts and pens for the most part. And data analysis, competitor assessment, company Specific Database development strategy will remain on the sidelines or be done without the participation of a marketer. 6. Often you can hear from the manager: “But I don’t read / don’t listen to this, we won’t place ads there!”. It's good when the first person understands that "I like" is not always the same as the target client likes.
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I know a situation when a manager imposed his favorite radio station on a marketer. The marketer's arguments that their target audience listens to other stations (with showing customer survey statistics) were ignored. The result - zero customers from this channel, the budget wasted. And who is to blame? Of course, a marketerRule 6: Rely on the marketer's information and believe it. And not on your favorite publications, websites, channels, etc. Knowing where your target audience is is one of the main tasks of a marketer.
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