Targeted SMS mailing: how to effectively reach your target audience
In the new article, we propose to talk about the role of targeted SMS mailing in business. We will learn how to use the tool to attract an audience and reduce marketing costs.What is targeted SMS mailing?
Targeted SMS mailing is a marketing tool that allows you to make a personalized mailing to a potentially interested audience.
The main principle of targeting is that ads are seen only by those users who meet the required criteria: gender, age, location, education, interests on the Internet, etc. This is an opportunity to multiply the effectiveness of advertising and reduce the budget for mailings.
What other needs the tool will help to “cover” for the company are listed below.
What are the advantages of targeted mailing?
Maximum personalization
Targeting allows you to create personalized advertising taking into account the requests and preferences of users.
Flexibility of the tool
Companies have access to various targeting tools - analysis by interests, education, location, etc.
Budget reduction
Thanks to the high efficiency of the tool, you can reduce the number of advertising channels used and reduce marketing costs.
High efficiency
Advertising is only received by the potential target audience - this increases the likelihood of a positive response and the conversion rate.
What types of targeted mailings are there?
As we mentioned above, a company can assign different targeting parameters to the mailing. For example, personalized SMS can be sent to an audience based on:
gender
age
region
income
interests on the Internet
website browsing history, etc.
The purpose of the mailing and the specifics of your company's activities are key factors when choosing targeting parameters. One way or another, SMS advertising is a universal tool and is suitable for attracting an audience in any business area.
Which companies need targeted advertising?
SMS advertising can be useful for any niche. Thus, targeted mailing will help in attracting clients and increasing profits in:
retail and online stores
online schools and centers
restaurants and cafes
delivery of food and goods
beauty salons and SPA
fitness clubs, etc.
Targeted advertising is also relevant for almost any occasion. For example, sending SMS messages is effective when opening a new store, promoting seasonal services and goods.
When to do targeted advertising
Opening a new brand/branch that does not have an established customer base
Launch of new products/services
Selling promotional items for which it is unreasonable to conduct large-scale advertising campaigns
Advertising seasonal products or those that are relevant to situational purchases
Sale of tickets for various events
Sale of special products
To make your advertising campaign as effective as possible, we recommend on page seo service creating a competent and attractive text advertising your product. What else is important to do at the stage of preparation for targeting - below.
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How to Prepare for Launching SMS Advertising
Create a portrait of a potential buyer. Study their needs, favorite sites and time of viewing ads.
Collect customer data and obtain their consent to mailings - this is the basis of legal advertising activities. To do this, use phone calls, questionnaires, forms on the website.
Think over the text and details of the mailing. Personalize the message, include a link to the advertised product and a call to action.
Maintain constant communication with users. Tell them about new products, advantageous services, and news from the company's life.
Collaborate with messaging service providers. Send out mailings quickly and efficiently on specialized platforms, such as SIGMA messaging .
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