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To keep pace with the times, companies must embark on a digital transformation According to a new McKinsey report, consumer behavior has changed due to the pandemic, and most companies are adapting their business models to digital. Competent digital marketing can bring up to 20% additional income and reduce costs by up to 30%. But only 2% of companies have reached the final stages of digital maturity; the rest are just starting that path. Remote work will continue for a long time It is better to digitize internal processes so that comfort and quality do not suffer during remote work. In addition, there is a growing demand for home office equipment and technology, such as video calling software.
The number of daily Skype users increased by 70% in month. Zoom prefers 300 million people a day (30 times more than 4 months ago), Google (Hangout) Meet - 100 million. The number of MS Teams users has also increased 5 times since January, reaching the Brazil WhatsApp Number List real 75 million. Stop and decide where to go Both customers and employees are increasingly using digital channels for work and relationships. The transformation of all spheres of activity has become an important condition for communication with customers and effective business management.
Here are some recommendations. 1. Adapt to your customers' needs Consumer behavior is changing rapidly and unpredictably under the influence of the pandemic. It is especially important for advertisers to understand what people are searching for and what is in demand in different industries. It will be possible to change the offer accordingly. 2. Be prepared to change quickly In order to stay in touch with audiences during the COVID-19 pandemic, many have quickly modified their advertising campaigns, and some have transitioned into new industries. Being flexible and quick to respond will not only help you function effectively during the pandemic, but also teach you how to cope with any changes in the future. 3.
Here are some recommendations. 1. Adapt to your customers' needs Consumer behavior is changing rapidly and unpredictably under the influence of the pandemic. It is especially important for advertisers to understand what people are searching for and what is in demand in different industries. It will be possible to change the offer accordingly. 2. Be prepared to change quickly In order to stay in touch with audiences during the COVID-19 pandemic, many have quickly modified their advertising campaigns, and some have transitioned into new industries. Being flexible and quick to respond will not only help you function effectively during the pandemic, but also teach you how to cope with any changes in the future.
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发表于 2023-6-11 17:20:15