Not only TikTok! What does Generation Z do online?

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Each generation has its own values, interests, needs and priorities. Marketing aimed at consumers from a specific generation should be tailored to them and implemented through appropriate channels to ensure that your advertising brings results. So how to reach young people?

To reach today's youth and convince them to like your brand, you need to understand their values ​​​​​​and needs. People from Generation Z have several characteristic and specific features that also influence what kind of consumers they are and what they expect from a product:

• they have been visualists since childhood, so even when reading, they must have an image at their disposal to understand the essence of the problem;
• process large amounts of information quickly;
• infantilism as part of nature; they are not shy and easily show their childish nature in adult life;
• due to the large flow of information, they throw away everything that is not important enough;
• they focus on practical and convenient solutions;
• they easily give up what is boring, annoying or offensive;
• they are convinced that 90% of knowledge can be acquired on their own, they do not hesitate to ask teachers uncomfortable questions and like to question authorities;
  

In addition, young people are impatient and hyperactive, they like to achieve goals quickly with minimal effort, and at the same time they can easily delve into the topic that interests them. For Generation Z, real friends are just as important as those they met online. Teenagers like to communicate via chats and mobile applications, and they often spend time with friends playing online games or video meetings Email List For them, interactions with peers are as high-quality and natural as meetings in real life. The Internet also serves as a source of entertainment, knowledge and information, and the telephone is the basic tool for contacting and interacting with the world. What possibilities it offers:Users can create "snaps", ie messages containing texts, images and videos, and share them with others. Content only exists for a few seconds after being viewed and then is deleted. Discover separates your friends' content from advertising content.

How you can use it: Snapchat has some interesting options to help brands with their marketing efforts. You can create filters and geofilters related to your location on company photos, as well as share content in 24-hour stories, publish content in the Discover section and the brand profiles option.

H&M conducted a campaign in which users searched for Boiler Room tickets using tips shared on Snapchat.

The platform provides users with services for storing, delivering and displaying videos of various lengths.

In addition to purchasing ads displayed while watching a video, you can also run your own channel and create original and interesting content of various types, not only advertising. A good idea would be to invite famous vloggers and streamers to cooperate.

OB and the "Yes! I am a woman" campaign, which aimed to educate maturing teenage girls.

The platform allows users to add photos, collect them in thematic collections and share them with other users.

First of all, you can be inspired by other users' content and create inspiring content yourself. Also encourage consumers to create content with your

the Guess brand and the "Guess My Color Inspiration" campaign, which tasked users with creating a special catalog of at least five photos inspired by the spring colors selected by the company. The participants were judged by a jury composed of famous fashion bloggers.

Wattpad brings together an online community of writers and readers. Users can post articles, stories, fanfiction, poems and novels on the site or through the app.

How you can use it: First of all, standard ads are displayed on Wattpad - you can buy space for your own. It may be more creative to organize a writing competition or engage in promotion of the most popular authors who could include your brand in their stories.