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Have already spoken elsewhere about the principles of neuromarketing applied to e-commerce . Here, today, we want to go deeper, investigating those mechanisms that can incentivize your users to make their online purchases immediately , without postponing them over time. But why should we push our users to make their purchases here and now? Simple: because a user who.
leaves our online store without completing their purchase is a user who, per Europe Cell Phone Number List haps, will never return. Maybe he won't make that transaction at all, or maybe he will complete it, but on a competing e-commerce site. Of course, we have already seen in the past that there are techniques to get users who fill their carts but don't get to the checkout to return to our sales portal . But wouldn't it .
be much better to avoid all this uncertainty by convincing our users that the right time to purchase is now, not later, not tomorrow? This is precisely what the study of the principle of scarcity is for , and more specifically that of urgency: our ears!What is the scarcity principle?IndexWhat is the scarcity principle?How to apply the scarcity principle in an e-commerceThe principle of .
scarcity becomes the principle of urgencyYou will certainly have already heard of Robert Cialdini and his heuristics, that is, the six shortcuts that this great marketing scholar has identified to persuade people to make a purchase: let's talk about reciprocity, coherence, social proof, sympathy, authority and yes, precisely, scarcity.The principle of scarcity applied to marketing is very .
simple, and is based on the fact that everything that is about to end appears more desirable to us : everyone would like to have the last peanut left in the bowl during the aperitif! What moves us towards action in a situation of scarcity is our aversion to loss, that force that pushes us to do (almost) anything to avoid defeat. Our mind, in fact, tends to recognize a greater (negative) .
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发表于 2023-11-27 11:23:55