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Healthcare, business-to-business (B2B), and reference sites rose to the top. Over 60 percent of their sites passed the Core Web Vitals on desktop and mobile devices.
Search data provider Searchmetrics also found that fashion Phone Number List and travel websites perform poorly. Only 25 percent of fashion websites passed the vitals on mobile devices. The image-heavy websites explain this performance for fashion and travel, which can negatively affect loading times.
Of the top 100 most visible websites, 50 percent failed the Core Web Vitals on desktop performance. Forty-four percent failed the mobile version.
There's still a lot of work that marketers can do in optimizing these sites for these web vitals. Digital marketers can focus on reducing image size and removing unnecessary code and widgets.
They should get professional tech support if site visitors experience loading issues and other problems that can affect user experience.
Will all this effort pay? Consider fashion e-commerce company Farfetch; the company focused on reducing its LCP.
They found that with each 100ms reduction, their conversion rate rose by percent.
For improved CLS, look at the web and mobile ticketing platform redBus. The company curtailed its CLS from 1.65 to 0 and enjoyed increased global rankings.
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发表于 2023-11-27 15:14:18