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One of the main objectives as a leader of the commercial area is the fulfillment of sales goals, which in the case of our real estate industry, is also known as sales speed, one of the factors that is most taken into account when designing a project, technically and financially, is the location, but there is a factor that many consultants and market researchers consider even more important, which is absorption, which is the speed with which the built spaces in the area are occupied by the end user and also of products of similar prices.
In another blog, about our vision , we discussed that we consider absorption as Telegram Number Data a very important indicator but that it is not sufficient to project a real estate development, since it considers only the past and not the changes that may exist in the future, such as demand has been covered, that people are not particularly interested in that location or the concept of the development, as well as changes in the mortgage market that may affect demand.
That's what we want to talk about in this blog, the demand, how to know it and how to get to it, to have greater control over the results of the project and thus comply with the financial projections sought for the project, I want to divide the techniques for increase the absorption of real estate development, to talk about an example of each, how our approach is totally related to digital marketing, we will talk about digital techniques. The first would be when the project is being rendered and the second when the project is under construction. For this article I want to review the options when a project is not yet built.
How to increase absorption when the project is in render
Before trying to increase absorption, we need to determine what this absorption is. On some occasions we have had to speak with leaders who consider that they should start a digital marketing strategy until they have the sample prototype and photography/media of the built prototypes. In the case of apartments this is not possible and we have also had horizontal developments that decide to start in rendering.
The main benefits of starting to do digital prospecting marketing in render is that you can really start to test how your market reacts to your project, for this it is important to test attributes of the project little by little; in one strategy each of the prototypes, in another strategy each of the amenities and through the effectiveness percentages, which we saw in this article on “kpis in real estate marketing ” , we can understand the acceptance of the attributes, how many people react positively , that is, they leave data against the total that reaches the page.
If we also complement this with a profiling strategy, we can know two very important things: what attributes prospects are most interested in and also who these prospects are, that is, how much they earn, what specific location or area they are interested in, and how much they can pay. monthly payment and therefore determine your estimated budget.
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发表于 2023-11-29 14:17:29