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The system focuses on user sessions, taking into account his contact with the website based on a series of subsequent events. The announced advantages of the new version of Google Analytics include greater opportunities to create custom reports, the availability of free data export to BigQuery and the option to analyze actions taken on YouTube. FREE SEO AUDIT Is it worth agreeing to automatic GA4 configuration? In March, the company began generating Google Analytics 4 automatically for users of the previous version of the tool. So if you were using Google Analytics 3, this change also affected your services. In the current version, there is a new option that is enabled by default, i.e. consent to automatic updating of the tool. If you have opted out of this solution, after disabling Google Analytics 3 you will have to install a new version yourself.
Unfortunately, such an update may end in failure. Even Special Database though GA4 itself has been established, it may not collect even basic site traffic data. Automatic configuration requires the Global Site Tag. You can check its presence directly in the website code or using the Google Tag Assistant browser extension. So the question becomes: was it a good idea to let Google automatically set up and configure the GA4 service? Unfortunately, there is no clear answer. It depends on what you intended to analyze in different time frames. In most cases, after automatic configuration of Google Analytics 4, the tool collects only To start collecting such data, events must be implemented in the Data Layer in the form of gtag. Information about linked site tags Source: configuration does not provide data coverage from Universal Analytics. Events that are not described as gtag are not automatically sent to GA4. This configuration also did not add IP addresses to exclusion, connection to Google Search Console and Google Merchant, and referral exclusions. Advanced configuration Source: Google Analytics The best way to avoid these problems is to opt out of Google Analytics automatic configuration.
To do this, go to Administration > Universal Analytics > Google Analytics 4 Setup Assistant and disable this option. Dual-tagging – is switching to GA4 necessary? After the announcement of the shutdown of the GA Universal tool, many entrepreneurs decided to automatically switch to the new version. However, taking into account many important aspects, it can be concluded that this is not the best solution. Google Analytics 4 is currently in beta. This means that it is unable to fully use the functionalities necessary to collect and analyze data. The current version lacks the ability to use filters to organize website traffic, custom grouping of channels or the use of useful dimensions. Moreover, it has not been specified when the next updates will appear and whether all the features present in the previous version of the tool will be present in GA4. Therefore, the advisability of switching to the announced version of Google Analytics can only be dictated by the promise of developing an innovative tool with more extensive capabilities than before. Therefore, giving up GA Universal is not the best solution.
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发表于 2023-11-29 17:45:10