DBS Bank was the first to launch a digital-only bank. At the beginning of his day he knew he had to focus on three essential elements: how to go digital to the core; how you could integrate digitalization into the customer journey; how it could change the culture of the company to not only make it feel digital, but also to operate like a true startup. DBS Bank knew it wouldn't get very far if it focused solely on actual digital processes and left the necessary organizational change on the back burner. It spent the first few years of its digital transformation laying the groundwork for its future implementation, including building common platforms that worked with all of its bank branches.
This allowed him to start thinking about how to become agile, increase the speed of market efforts and his pace of innovation. Developed some useful acronyms that helped the entire organization get on board with the digital America Cell Phone Number List transformation. RED — Respectful, Easy to deal with, and Dependable, in everything related to customer service. ATE — Acquire, Transact, and Engage — customers do all of these things digitally. DBS Bank ensured that their team had clear missions to work towards and achieve. In the end, he found scalability, speed to market, experimentation, and more. An example of its success was the mobile banking offering in India. DBS Bank wanted to scale their presence in India as they had limited branches in that area of the world. With so many people in that market, they had to find a way to reach everyone. And that's when they developed a mobile-only option.
They learned as they went, tested and optimized, tested again and learned some more, and finally achieved success with their mobile launch in India. ING Banking Group ING's approach to digital transformation enabled it to improve time to market, increase productivity and boost employee engagement. He began his journey in June 2015 implementing an agile way of working. He saw that consumer behavior was changing and knew that he needed to find a way to adapt to this so as not to be left behind in the industry. He realized that thinking traditionally wouldn't get him very far and instead needed to fully understand and focus on the customer journey in a new omnichannel environment.
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发表于 2023-11-30 12:08:45