What are the Differences Between Inbound and Outbound Marketing

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If you are someone who follows marketing trends closely, you have heard the terms “outbound” and “inbound” very often. While most marketers prefer "outbound" methods, those who make more rational decisions can leave a more visible impact on their target audience by focusing on "inbound" methods. Since these two concepts completely affect the marketing culture, it would be more accurate to consider them separately. Outbound Marketing We can briefly call outbound marketing “traditional marketing”. Some sources also use definitions such as “Distraction Marketing” for outbound marketing. Although this method is a widely preferred method, it can actually cause brands to become visible to their target audiences at the wrong times.
As a result, campaigns with very high expenditures but low conversion rates emerge. Television and radio ads, newspaper and magazine ads, telemarketing, pop-ups, pop-unders, display ads and banners are examples of outbound marketing. Outbound marketing, a one-sided Buy Bulk SMS Service communication method, focuses only on the product and why people should buy this product. We can say that outbound techniques become less effective over time. It is observed that the click-through rate in display ads has decreased to 0.05%, especially with the emergence of ad-blocking plug-ins. In fact, according to the "State of Inbound" report published by HubSpot in 2017, many marketers now compare paid display ads to traditional magazine and television ads.




In summary, it is possible to say that inbound marketing has become more prominent as a marketing method in recent years. So, what is inbound marketing? Inbound marketing, in a very simple definition, means reaching your target audience with the most accurate and interesting content in their own comfort zone and time. We can also call it a marketing method that focuses on providing value to customers throughout their purchasing journey and keeps customers coming to you. What is inbound marketing? The basis of inbound marketing is accurate and interesting content. In this context, producing videos that people will enjoy or creating blog content consisting of advice that will facilitate their daily routines can be given as examples.