品牌可以讲述更引人入胜的故事

Shammi01777

世界分裂成两个阵营。仇恨者确信这对夫妇的故事与雷诺这个品牌无关。其他营销人员称赞该活动的大胆、独创性和引发的强烈情感。

神经营销学解决了这个争论。根据A的脑 土耳其手机号码清单 电图和眼动追踪研究，与其他商业广告相比，该视频广告获得了非常高的喜爱度和品牌认知度。




“在我们的脑电图和眼动追踪研究中，有 31 名参与者观看了一大卷其他广告中的广告，其中 30 人正确识别出该广告属于雷诺，”  在  上写道。

当这对夫妻表达幸福和爱意时，观众的情绪反应达到顶峰。他们培养了同情心，投入到爱情故事的起伏中。

观众对这则广告的情绪反应表明，讲述精彩的故事——充满冲突、惊喜和情感——会触发催产素的释放，这是一种同理心化学物质。你在情感上吸引了你的观众，并最终让他们关心你的品牌。

专业提示：在制作广告文案时，编写关于克服逆境的故事，以及这段旅程如何改变人们以引发情绪反应。

2. 企业可以专注于促进销售的广告。
Bolletje 是一家生产健康麦片的食品公司，它制作了两个电视广告，向同一受众宣传同一产品。然而，两个活动带来了截然不同的结果——一个产生了 250% 的销售额。

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