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What are the main content writing AIs? Writing using artificial intelligence is relatively recent and only really became democratized at the end of 2021 with the appearance of the ChatGPT program offered by OpenAI. These systems operate on the basis of “prompts” or instructions. They then analyze all the content available online as well as in a word database to generate the requested content in the required language. Besides ChatGPT (and more specifically GPT-4), the most notable examples of text generation AI include Copy.ai, Jasper AI
WriteSonic, and Writer, among others. Each of these platforms, although inspired by the model developed by OpenAI, presents its own specificities. What does Google say about texts written by artificial intelligence? According to the guidelines communicated by Google Belarus Telemarketing Data the key lies in the quality and originality of the content, regardless of its origin. The search engine does not distinguish between texts written by humans and those generated by AI, as long as the quality is there. Indeed, Google says: “We focus on the quality of content rather than how it is produced.” In other words, if artificial intelligence is used to create original and quality content, Google theoretically sees no disadvantage.
However, he cautions against using AI for the purpose of manipulating search rankings. Producing automated content with the primary aim of fooling search algorithms is considered a spam practice, violating Google's policies. In summary, Google values the usefulness and relevance of content to users, thus highlighting the risks associated with inappropriate use of AI. Quality comes first, whether the content is written by a machine or a human. Can the use of AI have a negative impact on SEO? The use of artificial intelligence in SEO content writing can lead to negative consequences. It is possible for a site to lose visibility and traffic, because the quality of the texts generated does not meet Google's requirements.
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