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Business-to-business can mislead us into imagining an audience of abstract and indeterminate entities, the truth is that B2B companies also address an audience of individuals . Communication, therefore, must be oriented towards the people who operate at various levels within the target companies and respond to their needs, interests and problems. And if there is one thing that is certain, it is that today everyone has at least one social account (it seems that on average each user uses 6 social platforms per month) and thanks to social media marketing, B2B companies can put themselves in a position to intercept your interlocutors right there, where they are .
This approach is in line with the principles of Account Based Marketing , a strategy that aims to establish direct and personalized communication with decision-making figures within target companies. In short, B2B social media Chile Telemarketing Data marketing represents a marketing strategy that exploits the potential of social media to make them the privileged communication channels with which to reach people who are part of the target companies. What is social media marketing for B2B?
Social Media Marketing applied to B2B companies guarantees important strategic results. Firstly, it contributes significantly to brand awareness , allowing companies to increase brand awareness by publishing content specifically created to meet the needs of the target audience which can be reached in numbers significantly higher than those of traditional marketing methods. . The strength of B2B Social Media Marketing lies in the ability to establish more authentic and direct connections with company interlocutors .
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发表于 2024-2-14 15:21:36