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To generate equally niche traffic, but for this very reason highly quality traffic , often with already defined purchasing needs. Taking advantage of long tail keywords means conquering a profiled audience with a high propensity to convert, rather than dedicating energy and budget to keywords which, although they could potentially generate a lot of traffic to the website, often end up not doing so due to fierce competition . From this point of view, long tail keywords, strategically inserted into an editorial plan, often prove to be excellent generators of conversions .
When a user searches for a long tail keyword, they are likely to be at an advanced stage of the purchasing process, having overcome the initial phase of searching for information based on generic keywords. Long-tail France Telemarketing Data keyword theory holds that focusing on several specific, less popular terms can generate more overall traffic than focusing on a limited number of extremely popular terms . As we saw from the graph, even if each longtail keyword generates a modest number of searches, aggregating many of these words can lead to a significant total search volume.
In short: Easier positioning : long tail keywords are easier to position than popular and generic keywords because they limit the number of companies with which to compete in SERP. Qualified traffic : being extremely specific, long tail keywords signal the presence of a very interested user who is potentially close to purchasing. Reduced Costs for PPC Advertising : In PPC advertising , using long tail keywords can improve your return on investment.
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发表于 2024-2-14 16:13:38