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Plant-based foods are increasingly present in the public's mind and on the agenda of the food industry in Mexico. In a recent plant-based market feasibility study 1 it was found that 53% of people surveyed would like to try 100% plant-based foods in non-exclusively vegan restaurants. Subway ⎯the emblematic fast food restaurant chain and ChooseVeg ⎯the program that offers advice to companies on the plant-based sector⎯ recognize the potential that this market has by joining forces to promote food innovation in the development of a new proposal : the Veg Teriyaki Sub.
Find out all the details of this new product: A recipe together: Subway and ElijaVeg offer a vegan option In Mexico, the audience is highly diverse, so the offer of restaurants and food companies must Netherlands Email List complement all consumer preferences. In addition, vegetable options, used to reduce the intake of proteins of animal origin, are in greater demand every day. That is why this was the ideal time for Subway to meet the growing demand of its customers to implement a meat-free option, which would not only take care of the flavor and quality of the brand, but also contribute to the positive impact on the environment. To achieve this, ElijaVeg joined forces with Subway, and showed them the bases to make Teriyaki Veg.
This consultancy included: Contact with potential suppliers of plant alternatives; Relevant data derived from its most recent plant-based market study ; Tactics and strategies to amplify the launch in different media; Appropriate practices to optimally avoid cross contamination; Insights to interact with consumers who already follow a vegan diet; Strategy and participation in the communication and dissemination of the launch. “Teriyaki Veg comes to unite people with different food preferences, promote culinary innovation with vegetable proteins and respond correctly to a market that is growing steadily in our country. For ElijaVeg, it has been very pleasant to collaborate with Subway by accompanying it in its foray into the plant-based movement. Great flavor in a proposal committed to the public and the planet The launch of Teriyaki Veg offers an easily accessible option for vegans, vegetarians, or those just looking to reduce their consumption of animal protein.
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发表于 2024-2-14 18:29:08