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Choose keywords that contribute to achieving the desired goal After you define your goal, whether it focuses on sales in particular, increasing traffic, or both, only then begin the process of searching for targeted keywords. You may ask: Why do educational words always get high search results and their selling counterparts always get low search results? To make the picture clearer, let us take the following practical example.
In We Write to You, we deal with a Saudi technology company with a SaaS business model. This company sells cloud accounting software to small and medium enterprises. If we wanted to review its keywords, we Telegram Number Data would start from these foundations: Keywords that target increasing monthly visits Statement of financial position – 2400 monthly searches. Cloud Accounting – 2100 monthly searches. Income list - 2200 monthly searches. Most likely, these keywords are that the searcher wants information or a specific way to do something, and in most cases he will not buy, because he came looking for information.
So even if you try to write the smartest and most convincing calls to action, you will not change the fact that he will only read what he is looking for. Then he turns back. But in light of the goal of increasing visits, educational words will actually help achieve it. Keywords that target increasing sales or potential customers Salary calculation program - 260 searches per month. Fatura program – 240 searches per month. Accounting program for stores - 110 monthly searches. In complete contrast to the previous educational words, these sales words have very low monthly searches, but the searcher for them has a sales intent, and is often in the comparison stage between more than one solution or in the decision stage.
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发表于 2024-2-20 13:14:08