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The strategy needs to be customized for the Chinese market This point seems obvious, but it is important to keep it in mind. Your marketing in China can be played independently of your so-called global actions and strategies, and in many ways, it is actually better than it is. Relying on an isolated and peculiar ecosystem protected by the Great Firewall, not only does all content need to be in Mandarin, but it must also suit the Chinese platforms, with their own formatting, their own algorithms, and Mandarin keywords. The consequence of this is that your China marketing should not be based on the materials you already distribute in the West. New keywords, banners, logos, visual identity, etc.
Your local market offering. Content that you already have abroad will often not be seen Hong Kong Phone Number Data or considered relevant by the Chinese audience. It is important to remember that the Great Firewall to which he refers prevents Western technology giants from penetrating that country. Facebook, Google, Uber, and LinkedIn simply do not exist in China. The digital landscape there is completely different and that changes… everything! In summary, it is necessary to keep in mind that we are talking about a different digital universe. So forget Google and its algorithms, Facebook and its ads, and even the keywords used in other languages.
Just like in biology or linguistics, where geographically separated areas eventually lead to the development of completely different landscapes. Other social networks used in China You may be asking yourself: without Facebook, how do people keep up to date on such relevant things as who among their classmates at school got married last year? Many in the West already know or have heard of WeChat, known as the Super-Platform, or the App for everything, due to its huge number of features and “sub-platforms”. But WeChat is not the only platform used by the Chinese, and some others are even more suitable depending on the objectives of their campaigns. The Chinese social networking universe is even more fragmented than in the West, but of course, we have some main, dominant characters. We have for example the super-platform WeChat, but WeChat is not an open social network.
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发表于 2024-2-20 13:43:35