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He leads SEM Research Institute and strategic partnerships to help clients and search engine companies. Q How has SEO changed in Japan over the past two years? I will talk from three points: “Technical SEO”, “UX / UI”, and “Content Strategy”. First, about technical SEO. I’m mostly involved in SEO projects for large sites, but I have the impression that the number of companies that are introducing S, improving page load speed, or newly introducing AMP or structured markup is steadily increasing. In recent years, Google has continued to raise awareness through information dissemination to developers, and I think this is partly because engineers have become interested and actively working on it.
Core Web Vitals will be introduced in the ranking signal this year and we expect this trend to co Guangdong Mobile Number List tinue. Secondly about UX / UI. Companies that have suffered a significant drop in search rankings as a result of the Google Core Update are now actively working to improve their UX / UI to improve search traffic. For example, the method of posting information on the information list page must be determined by looking at the Analytics report after the actual launch. In the past, my proposals for testing new changes were often refused. But in recent years, I think that the number of companies that understand the work of UI testing has increased. In some cases, search traffic has improved after changing the screen design to meet the needs of web users.
Finally, about Content Strategy. I will omit the detailed explanation, but in the Japanese SEO market, Yahoo! JAPAN has the largest search share for a long time until instead of Google. The first search ranking is emphasized above all, external backlinks including paid links. Under such circumstances, when Google announced the Panda update, it could be said that no company had good content. After the Panda update, Japanese companies also started to work on content production. Until around , most of the content produced was low quality content with little value.
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发表于 2024-2-24 12:40:15