Dove’s ability to pivot to video content in

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Response to its growing consumption trend among this age group. This project has evolved to tackle key issues head-on that matter to its community and audience. Never afraid to take risks, Dove's  campaign is a short film that went viral on social media 'Cost of Beauty' to address the rise in youth mental health issues linked to social media. Be aware the contents of the video contain sensitive content about body appearance "While certain aspects of social media can promote creativity and connection for young people, data has shown toxic content online is


harming the mental health of today's youth. If there isn't real change, young people will continue to pay with their wellbeing." explains Alessandro Manfredi, Chief Marketing Officer for Dove. "We have a responsibility to act and support a safer environment Cambodia Phone Number List on social media, helping protect young people's mental health. This means going beyond individual interventions to drive systemic change." . A strong emotional connection with their customer Dove demonstrates an acute understanding of customer insights in every iteration of its messaging. Digital marketing





campaigns are clever, insightful and ground-breaking, such as their  #SpeakBeautiful campaign, where they partnered with Twitter to help counteract negative tweets about body image and to also respond to these tweets in real-time. To launch the campaign, Twitter and Dove teamed up to create a video ad about body shaming which aired during the  Oscars pre-show. Throughout , women used #SpeakBeautiful more than , times and drove  million social media impressions of the campaign. Dove: A Spotless Approach to Digital Marketing For their  ‘Real Women’ photo campaign, they worked with award-winning photographers to take photos of ‘real women’, specifically highlighting their .