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Comparing these engagement metrics allows you to better understand user behavior. Especially if they find what they need. For example, has a competitor's bounce rate gotten worse over time? If so, this could mean that: Users don't find the content interesting or useful A Promoted Offer Is Not As Good As It Looks Traffic comes from countries where the product or service is not available Tracking these metrics over time can reveal who is winning when it comes to meeting customer expectations.
It can also help you learn what works Costa Rica Phone Number List and avoid what doesn't. Track Sources and User Journeys Now let's see where your competitors' traffic is coming from and going. You'll find this in the Traffic Journeys tab . Traffic Journeys tab in Semrush Traffic Analytics If you are comparing multiple competitors, the first chart shows each competitor's traffic volume by traffic channel. Here is an example : Traffic Channels Chart in Semrush Traffic Analytics If you analyze just one competitor, you will get a more detailed graph showing how much traffic each channel brings per month.
Traffic channels for two sites in Semrush Traffic Analytics Both charts help you identify which channels are driving traffic for your competitors. This way you can continue what already works (but more efficiently). Understanding the user journey is a crucial step in knowing a website’s audience. To do this, scroll down on the graph. The following chart shows where users are coming from and where they are going next. Graph representing the traffic journey in Semrush Traffic Analytics Further down, the Traffic Journey Details table contains more details about traffic sources and destination sites. Traffic journey details in Semrush Traffic Analytics Use this information.
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发表于 2024-2-25 14:24:43