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Drip emails are relatively simple to set up and can be great tools for a quick-start campaign. Purpose: Drip emails are sent at regular intervals to potential leads. Each email is connected to an overarching goal or strategy. Recipients: Recipients are potential leads identified in real-time or when they take a specific action (e.g., fill out a landing page form) that serves as a catalyst to start the drip campaign. Content: Content will align with your marketing funnel.
Campaigns typically start at the top of the funnel with more general Israel Mobile Number List content (introductory information, overview) and eventually lead readers to content encouraging decision-making. A specific call-to-action will be outlined in each email. Timing: These emails are sent automatically according to an established campaign timeline. Possible Metrics: Open rate, click rate, and the desired conversion.
A typewriter spelling out the word goals Nurture Campaigns Nurture email campaigns are similar to drip campaigns, but they’re even more detailed and contain many moving parts. Purpose: Readers are nurtured through the marketing funnel by content sent over a period of time, ultimately leading them to the desired action. Recipients: Similar to drip campaigns, identified in real-time or when they take a certain action (e.g., fill out a landing page form) that serve as a catalyst to start the nurture campaign. Content: Content should be tailored to your marketing funnel and your lead’s behavior. They should receive specific content based on which action they took. Did they request general information? Have they downloaded your ebook?
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发表于 2024-2-27 13:36:55