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But in addition to this goal, lead nurturing aims at keepingthe user’s interest for a longer time, so that he/she receives impacts andthus, his/her satisfaction degree is greater and the purchase is better. Leadnurturing process Lead nurturing consists of 6 steps in the user’s purchasecycle. This cycle covers the whole process, from the beginning, with the firstimpact, until it reaches the end: Inform: It is the first impact the userreceives. The user begins to have knowledge of the product or service thecompany wishes to sell. Here, it is about showing, widely, what the benefits ofbuying the company’s product can be. This does not necessarily mean that thecompany is carrying out an advertising presentation. Here, the company justmentions the benefits that having the company’s products or services can offerthe user. Educate: The impacts multiply. In this stage, the user already knowswhat the company sells, its interest and objective.
The ultimate goal of this stage is for the client to fully Germany Email List understand what the product or service consists of, in order to move to ahigher stage that covers the involvement of the user or customer in thecompany’s entire process. Involve: Involvement is a step that goes beyondcustomer education. In this stage of the process, the user will want toregister for the service or perform an action for which he/she has been previouslyprepared. If the previous steps were successful, the involvement shall be easyto carry out. Validate: The fourth step is based on offering an assurance tothe customer, and that he/she is completely convinced of what he/she is goingto do. Even if the customer gets involved in the process, it is possible thatat any given time, he/she would want to abandon it. Here, the company mustclose all the exits for this not to happen and to move the customer towards thefifth step. Convert: It is the most important step.
Here, the user purchases the product, decides that he/shewants it and searches for it. Once he/she finds it, he/she buys it and theprocess comes to an end, or almost to an end. Maintain: As with any purchaseprocess, the process does not exactly end here. The door to future agreementsremains open. Maintaining the customer within a portfolio of potentialcustomers for the future may be an ideal solution for the company. 5 examplesof lead nurturing To better understand lead nurturing, these are examples of 5different types of messages that can be included in this digital marketingpractice: 1.- Welcome messages It is the most common contact message usuallysent by a company. This first message to establish the company-customer contactis one of the most important ones, as it lays the foundations of the subsequentrelationship between the customer and the company. Additionally, it will be thefirst impression of the company that the customer will have, so it is veryimportant to highlight the benefits of using the service to which the user hassubscribed or enrolled from this moment.
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发表于 2024-3-9 17:39:43