您的假期电子邮件营销计划是什么？ 考特尼·森布勒 考特尼·

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日 今年将是假日购物的又一个重要一年。 亚马逊 Alexa 刚满三岁，无人机和其他热门科技产品正在您亲戚的购物车中等待。每年的这个时候，电子商务世界都会迎来两个重要的假期，以吸引新的潜在客户并继续取悦客户。 随着黑色星期五和网络星期一变得越来越受欢迎，现在是制定可靠的假期电子邮件策略的最佳时机。 这些购物日将持续下去。那么您和您的团队 为 2017 年结束做哪些准备呢？您的假期 电子邮件营销策略是什么？ 这是关于假期电子邮件营销的事情...... 在接下来的几个月里，您的企业有两个关键的电子邮件营销机会。第一个是 11 月 24 日的黑色星期五，第二个是网络星期一，即感恩节后的星期一。 MailCharts在2016 年假日电子邮件营销报告中 发现，  2016 年， “黑色星期五销售额总计 130 亿美元。

在线销售额总计 27 亿美元，与 2014 年相比，在线销售额增长了 14%。仅黑色星期五销售额中，电子邮件就贡献了 25%，其次是自然搜索（21%）和付费搜索（16%）。 黑色星期五仍然被认 菲律宾数据  为是一年中最疯狂的购物日之一。事实上，电子邮件营销是2016 年第三大商业驱动力。根据 Adob​​e Digital Insights 研究，“17.8% 的在线销售额来自消费者的收件箱。” 电子邮件平板电脑.jpg 我们知道假期仍然是与联系人联系和互动的绝佳机会，让我们来详细分析一下黑色星期五和网络货币。 黑色星期五 享用完美味的感恩节大餐并与亲人拥抱告别后，黑色星期五拉开了一年中最繁忙的购物时间。 让我们看一下黑色星期五的一些统计数据，以帮助指导您的策略。

  

年假日电子邮件营销报告中发现， 30% 的黑色星期五电子邮件是在黑色星期五当天发送的，16% 是在黑色星期五之后发送的。这些电子邮件中约 60% 是促销电子邮件，在黑色星期五和网络星期一之间发送，这使得这一时段成为一年中促销力度最大的时间。 当开始制定电子邮件营销策略时，请考虑将您的活动转变为“黑色星期五周末”活动。 这使您可以将黑色星期五优惠延长到周末，并发送更多促销电子邮件，重点是随着时间的推移培养您的联系人。 如果您想探索有关潜在客户培育的更多信息并了解如何创建HubSpot 工作流程 来实现这一目标，请查看 HubSpot Academy潜在客户培育课程。 希望扩大您的潜在客户培育策略？ 查看30 天的潜在客户培养。 网络星期一 黑色星期五过去了。

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