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Why is it worth conducting a blog site audit? Content analysis on the blog answers the question of how to enrich and improve the website to improve the user experience of getting to know your product or service. The better the potential customer's experience is, the greater the chance that they will order your product or service. Blog entries are not everything It is not worth limiting yourself to content analysis only. A blog is much more - it consists of thematic categories, an extensive graphic part (photos, infographics, videos, podcasts used in entries) and a page layout (here we slowly enter the issues of User Experience - also very important for the blog.
The regularity of adding entries is also of great importance. When conducting a content analysis of a blog page, consider the following parameters. 1 Regularity of posts Ask yourself how often you publish on your blog. Are the entries regular? A visitor to your blog can expect the china phone number list next post? 2 Thematic categories Are blog entries divided into thematic categories? 3 Graphics Are the graphics in the entries thematically consistent with them? Do they have an appropriate resolution that does not hinder navigation on the site? 4 Evaluating the entry Evaluate the blog entry according to the general principles of webwriting - the rules by which Internet content is created.
What exactly are we talking about? Conciseness, Conciseness, Usefulness – Is the text you wrote useful to someone? How fast did you read your post? Did you include all the answers to the questions in the headings and title? Clarity - Has the text been divided into paragraphs? One paragraph should have no more than 6 lines of text. Does the entry have a clearly marked title and subheadings (H1, H2, H3)? Does the text contain enumerations, quotes, is it separated by photos? As a rule, the longer the text, the more of these "trivia" should be. • Readability– Does the entry have a well-matched font and background color? Dark letters on a light background are easiest to read. Is the font matched correctly? The font should be sans serif, 12-14 pt. Is the entry written in simple, short sentences? One sentence should be around 10-20 words.
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