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Advertising is very sensible now. shock copywriting focus on 2024-04-19 1 comment 1545 views 1 collection 9 minutes B-side product managers need to conduct more in-depth user interviews, research, and analysis, while C-side product managers need more rapid user testing, feedback, and iterations Traditional advertising methods often leave audiences feeling boring and resistant, but now, some brands are beginning to try new advertising strategies to present themselves in a more interesting and relevant way. These ads not only broke the mold , but also successfully brought the brand closer to users, making the ads interesting and creative. Next, let's take a look at these unique new advertising methods! Most of the time, no one likes to see ads. To borrow a sentence from Ye Maozhong
: "Who would like to listen to a person boasting, repeatedly saying that his son is smart, his uncle is rich, and his pets are cute?" No matter how well-shot the advertisement is, in the eyes of the audience, it is nothing more than "praising yourself in another way." However, many advertisements have now learned to be sensible and stand with the audience, directly closing, skipping or fast-forwarding the advertisement. Opening the advertisement with Australia Phone Number Lista newidea can arouse readers' curiosity and bring interesting experiences, and they may get unexpected answers. 1. IKEA skips ads to help you save time Different from the domestic media environment of "watch ads or spend money to avoid ads", YouTube videos can choose to "skip ads" after watching them for 5 seconds. Almost every viewer is waiting for these long 5 seconds in order to turn off the ads .
Dismiss the ads and continue watching the video. IKEA India has an insight into this habit of the audience, launched three 5- second ads, and made a fun interaction: before you want to "skip the ad", IKEA has already predicted your next move, and let the protagonist of the ad film first Click "Skip Ads" for you. This "intimate operation" instantly brings the brand and the user closer, and also vividly expresses that "good storage products can help you save time quickly, including the time you spend watching advertisements." The VESKEN bathroom trolley "stores all kinds of sundries", the LILLTJäRN under the sink cabinet "stores all kinds of toiletries", the SLäKT children's bed with storage function "stores children's toys"... these practical storage products are what you see. Within a few seconds of the advertisement, it can help you quickly find what you need , closely linked to the user's life scene. Good advertising creativity must know how to make people smile, so that users will receive the information in a happy state. 2
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发表于 2024-4-20 19:07:13