Upload the data from the product feed -

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What can Google Ads do for your eCommerce? Written by Luca Gianneramo Reading time: 3 minutes With Google Ads you can create Google Shopping campaigns and highlight products searched for by users to display them in the search engine's SERP . Let's see how to use this tool for an eCommerce ! The Google Ads Merchant Center With Google Shopping you can create advertising campaigns with product adverts present on your eCommerce - it is not possible to advertise services but only products . To start publishing Shopping ads you must first have an account on the Merchant Center . It will be from this platform that we will catalog -



which will be used to create Google Ads campaigns to show Shopping ads consistent with the searches Mortgage Brokers Email List carried out by users . The information entered in the feed - description, price, product category, image etc. – they are necessary for the Shopping campaign to activate correctly. In fact, this will ushopping ads . The goal is to show the potential customer the right product at the right time . In other words, if the typed query shows what we sell to those who are looking for it, we have obtained the first result; the customer will have a list of competing eCommerce stores to choose from. Convincing the customer to finalize the purchase will be a mix of convenient price, captivating image, effective description and brand strength .





How to ensure the best performance for a Shopping campaign? When a user searches online for a specific product by brand or characteristics, we know that his propensity to purchase is high : he is not just carrying out an informative search. Entering the correct information into the feed is ce the information from the catalog as keywords ; therefore you need to pay attention to this step to optimize the results of the campaign . How a Shopping campaign works The product is the star of Google Sucial in Shopping campaigns, because instead of keywords, ads use product information from the Merchant Center to determine how and where ads appear. This information will help match a user's search to the most relevant product ads . You need a good eCommerce site Pretty obvious right?