Therefore, it is important for those companies

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to please search engines due to EE-AT factors – and therefore, to get “pluses” to the ranking and a higher position in the search results. I would like to note separately the importance of the Prices section. We are sure that every owner or marketer of a clinic has at least once in their life encountered the absence of a price tag on a product they are interested in. Remember your emotions at that moment: you probably felt an urge to go to a place where the terms of purchase would be more transparent.


By ignoring the Prices section, you daily push site visitors to the same step with your own Real Estate Photo Editing Service hands. Additionally, by not providing your site visitors with the information they need, you risk being fined for non-compliance with the law. Semantic coverage At first glance, it may seem that the semantics of a site is more about traffic than about structure. However, without covering the maximum number of business-relevant clusters



How can technical errors affect your business? For example, they change the distribution of the site's crawling budget for the worse - the number of pages that a search robot can crawl during the allotted time period. The crawling budget is strictly limited, and if you do not optimize it, your potential customers will only see old pages in the search. And the rest will remain unnoticed. Therefore, it is important for those companies that use the site as the main source of sales to regularly check the technical properties of commercial pages - at least those that describe the most profitable or priority products.