This content comes in many shapes and sizes. Depending on your product or servic
本帖最后由 mdjalhok19 于 2024-2-14 19:24 编辑Evergreen formats can range from lists, how-tos, tips, reviews, and videos. It’s important to note that generating these formats does not automatically make your content evergreen. The main factor in making evergreen content is the topic, which should stand the test of time. To understand this better, let’s take a look at seasonal content. This type of content includes topics related to specific times of year, popular projects, and even news or social media. Once enough time has passed, the hype surrounding these topics usually fades away. For example, marketers often create content for various holidays such as Thanksgiving or Christmas. Content during these time periods typically generates traffic, but once the holidays are over, traffic levels are unlikely to be sustained.
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Since you showcase your expertise through evergreen content, you encourage visitors to check out your products or services. Since it works year-round, you can use it to attract new prospects every time. Excellent marketing material. This is one of my favorite benefits of evergreen content. You can promote it over and over again, making it a versatile marketing tool. Add value to you and your customers. Since it solves a common problem for your target audience, you can help them solve their problem. At the same time, the stable traffic it provides can help your website grow. Impact investing. Creating evergreen content takes time. This ensures that you provide high-quality content that is always interesting to your audience. That's why it's an excellent investment that can provide handsome returns in the future. Lasts for several years.
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