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本帖最后由 mdjalhok19 于 2024-2-14 19:24 编辑
Evergreen formats can range from lists, how-tos, tips, reviews, and videos. It’s important to note that generating these formats does not automatically make your content evergreen. The main factor in making evergreen content is the topic, which should stand the test of time. To understand this better, let’s take a look at seasonal content. This type of content includes topics related to specific times of year, popular projects, and even news or social media. Once enough time has passed, the hype surrounding these topics usually fades away. For example, marketers often create content for various holidays such as Thanksgiving or Christmas. Content during these time periods typically generates traffic, but once the holidays are over, traffic levels are unlikely to be sustained.
Content Marketing Certification Want to get certified in content marketing? Leverage Mexico Telemarketing Data tools and channels to drive awareness, leads, sales, and referrals in a predictable and profitable way—everything you need to know to become a true digital marketing master. Click here Why is it important to have them on your website? It’s no secret that seasonal content can quickly bring a lot of traffic to your website, but as new trends emerge, it can become irrelevant faster. Evergreen content can get you lasting results and more. Here are some reasons why you should start creating one: Great for SEO. Evergreen topics are often searched, which means your content is likely to rank higher on search engines. The bottom line is that it will always bring traffic to your website that lasts, especially if it is of high quality. Lead Magnet.
Since you showcase your expertise through evergreen content, you encourage visitors to check out your products or services. Since it works year-round, you can use it to attract new prospects every time. Excellent marketing material. This is one of my favorite benefits of evergreen content. You can promote it over and over again, making it a versatile marketing tool. Add value to you and your customers. Since it solves a common problem for your target audience, you can help them solve their problem. At the same time, the stable traffic it provides can help your website grow. Impact investing. Creating evergreen content takes time. This ensures that you provide high-quality content that is always interesting to your audience. That's why it's an excellent investment that can provide handsome returns in the future. Lasts for several years.
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发表于 2024-2-14 16:49:37