In addition to content payment , advertising-NFT数字藏品交易-全球交流论坛

tamim2369@gmail 发表于 2024-3-13 13:01:19

In addition to content payment, advertising

Mang Mang, the head of operations of Xiaoyushu APP, talked about in a podcast program that new consumer brands (such as Alien Electrolyte Water, Three and a Half Days, etc.) and leading companies in various industries (such as Feishu, Tesla, etc.) They are the main group that opens podcasts. Such brands have a strong need to establish their brand image and hope to convey their brand concepts and organizational culture to users through podcasts.

In addition to content payment, advertising sponsorship and branded podcasts, Xiaoyuesi also promotes commercial cooperation on the content side from the platform level. For example, Xiaoyushu has reached an agreement with QQ Music to simultaneously update the FR Numbers three podcast contents recommended by Xiaoyushu every day on QQ Music, and has also won A good effect. At present, the commercial exploration of Little Universe is still in its infancy.

https://lh7-us.googleusercontent.com/c_QrObcvfU65-54dw59tT9Pv1BthZZNj5bRMvObeGXMHtz3ptcSmd5ucOE3mZr_2jnx7bacFvgJLNyIlCD7xLKSB4uR_qI8Ojf3O5jh7agmygg_4V1jeAwt1UPXKstvtQ1ILd8MbBe2_qib9

Although there is no very urgent commercialization task, in the final analysis, the product still needs to create commercial value. Models such as user rewards, membership models, and live broadcasts are waiting for further exploration by Little Universe. Conclusion Overall, Microcosm is a simple, exquisite and healing product. After two years of gradual accumulation, it has established a firm foothold in the Chinese podcast market. It has accumulated a certain amount of resources in terms of creators, users and content, and Microcosm has also made breakthroughs on the road to commercialization.

xelozz 发表于 2024-6-9 08:32:30

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xelozz 发表于 2024-6-9 08:33:32

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xelozz 发表于 2025-3-29 08:13:31

xelozz 发表于 2025-3-29 08:14:35

xelozz 发表于 2025-7-3 19:48:25

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xelozz 发表于 2025-7-3 19:49:28

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xelozz 发表于 2025-9-2 06:51:17

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xelozz 发表于 2025-9-2 06:52:21

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In addition to content payment, advertising